In Depth: Business Cards Finishes
Updated: Mar 24
Business cards are a crucial marketing tool for any business, big or small. They serve as an introduction to your company and can leave a lasting impression on potential clients and customers. At Lettuce Print, we understand the importance of creating a professional and memorable business card. The paper finish, weight, and shape of your business cars can help solidify your brand's identity. There are different finishes available such as Glossy, Matte, Spot UV, and more. Each finish gives a different look and feels to the card.
Business Card Finishes
Gloss vs Matte
Gloss coating is a thin layer of glossy finish applied to the surface of the card, which enhances the color and vibrancy of the design, making it appear more professional and polished. Gloss coating also provides a protective layer that keeps the card looking new for longer.
Matte coating is similar to gloss coating, but instead of a glossy finish, it gives a smooth, non-reflective finish. This makes the card appear more sophisticated and professional. It also reduces glare and makes the card easier to read.
Spot UV is a technique where a clear, glossy varnish is applied to specific areas of the design, creating a contrast between the glossy and matte areas. This technique is often used to highlight certain elements of the design, such as a logo or image, making them stand out.
Foil stamping is a technique where a thin layer of metallic or colored foil is applied to the card using heat and pressure. This technique is often used to add a touch of elegance to the card and can also be used to create a 3D effect.
Debossing is a technique where an image or text is pressed into the card, creating a recessed or indented effect. Embossing is the opposite, where an image or text is raised above the surface of the card. This technique adds a tactile element to the card and makes it stand out.
The paper weight refers to the thickness and durability of the paper stock used to print the cards.
The most common weights used for business cards are 14pt, 16pt, and 18pt. 14pt paper is the new standard thickness used for most business cards and is a good balance of durability and value. 16pt paper is slightly thicker and more durable than 14pt, making it ideal for cards that will be handled frequently. 18pt paper is the thickest and most durable option and is often used for premium or luxury business cards.
When choosing the paper weight and finish for your business cards, it's important to consider the purpose of the card and how it will be used. If you're looking for a high-quality, durable card that will make a lasting impression, a heavier paper stock, and premium finish will go a long way.
At Lettuce Print, we offer a wide variety of paper weights and finishes to choose from, and we can help you select the best option for your business cards. We are dedicated to providing our clients with high-quality, professional business cards that will make a lasting impression.